Branding

Break free to be an agile brand

by Alyssa
Branding
10th March 201910th March 2019

We hear the word “agility” too often in the last few years. More companies are transforming their business digitally, hoping to become more responsive and adaptive to changes (or disruptions). So what does “agile” mean from a brand perspective? An agile brand allows people… Read More »Break free to be an agile brand

Build a strong brand, not just a brand

by Alyssa
Branding
27th February 201910th March 2019

We all know that brand building is important. However, most companies pay almost all their attention on meeting KPIs and finding new opportunities, but little on their brands. It’s understandable as every company is in the business to make money. It’s just that sometimes, brands… Read More »Build a strong brand, not just a brand