A while ago, I attended an industry seminar, where industry experts and marketers came together to exchange experiences and thoughts with one another. One thing I noticed – everyone is concerned about how to get what they want. It’s all about how to reach out… Read More »Be distinguishable with brand voice
We hear the word “agility” too often in the last few years. More companies are transforming their business digitally, hoping to become more responsive and adaptive to changes (or disruptions). So what does “agile” mean from a brand perspective? An agile brand allows people… Read More »Break free to be an agile brand
We all know that brand building is important. However, most companies pay almost all their attention on meeting KPIs and finding new opportunities, but little on their brands. It’s understandable as every company is in the business to make money. It’s just that sometimes, brands… Read More »Build a strong brand, not just a brand
I remember when I first learnt about branding and advertising, I thought it was all about being aesthetic appealing. So I picked up the skills of making beautiful logos, beautiful graphics and beautiful photography. But after all, I asked myself, would beautiful visuals alone make people care… Read More »Our Story: Growing together